SME Owners: 5 Simple Tips To Crafting A Unique Brand Name | via @spreadmediang


Welcome to the SME Branding Series on The Spread Media Business Blog. We started this journey few days back with Small Business Owners: Own Your Brand Image from the Very Start. This is a sequel to that first post.

Every Small Business Owner dreams of one day where their brand can evolve into one of the ‘Big brands’ like Coca Cola, Apple, Google, IBM or Microsoft. Becoming a household brand name cannot be achieved in one day, it begins with the brand naming process. As an SME owner, you should see your business name more like your own brand name and you must start your brand image building from the choice of your business/brand name.

Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, even just a bit, the rest of the building is off, and the misalignment becomes amplified. So it is imperative that SME owners’ get the business naming process right.

For an SME owner, getting a ‘world-class’ business/brand name need not be an uphill task if you get the basics right. Here are some 5 simple business naming rules to get started, these rules will go a long way to help your craft a business name/brand name with ‘world-class’ potentials:

The above is an excerpt from my latest post on The Spread Media Business Blog titled “SME Owners: 5 Simple Tips To Crafting A Unique Brand Name”. The post was published this week and I had to share with you all today. Click here to read full post…

 SpreadMedia_July 10, 2013

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